The Five Rules of Harmony in the Art of Federica Fragapane

Data visualization as an art should strive for harmony. Here’s how award-winning information designer Federica Fragapane achieves it.

Mathieu Guglielmino
Nightingale

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Continents are represented by reversed trees with the root—a brown circle—above the rest, and under it each country in this continent. The number of branches will correspond to the “democratic-deficit” grade of a country (from -1 to -10).
Democratic Deficit Countries by Federica Fragapane

Do you know what makes a painting beautiful? We’ll talk about that, but first let me tell you a short story.

A few years ago, I got interested in animation movies. I read about the history of the Walt Disney Company and learned how to draw figures, hands, feet, and cartoon animals. I understood that artists should always “draw the story” (Walt Stanchfield) using verbs instead of nouns, to give life to static drawings. For example: if you are drawing a “woman after bath”, is she bending over, stretching her arms or pulling her hair?

This was all very interesting but lacked structure. I knew that beauty should be a main concern in storytelling, but what makes a story beautiful, in the end? It was very mysterious until I discovered storyboarding.

Storyboarding is the first step of visual storytelling, the writing of a story using only small images that represent the main beats of a scene. Storyboarding is the fabric of visual stories, and it taught me how to harmoniously direct the viewers’ attention like a magician. Storyboards apply the rules of…

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