Twiice as Niice.
Introducing Niice 2.
Four years ago this week, we launched the first version of Niice (known internally as Vanilla Niice). We’ve come a long way since then, and Niice is now used by thousands of creative teams every day, including companies like Nike, TIME, AirBNB and more. We’ve also learned a lot about how creative teams of all shapes and sizes collaborate, and the common problems we all face.
The creative process is a conversation, and when creative projects fail it’s rarely due to a shortage of ideas or talent; it’s because communication breaks down. This makes sense when you consider that all of our communication tools were designed for words, not pictures.
“When creative projects fail it’s rarely due to a shortage of ideas or talent: it’s because communication breaks down.”
We need a tool that’s designed for free-flowing, creative discussions; that enables us to present & critique our ideas in a visual way without having to be in the same room at the same time, or even the same timezone.
Today we’re launching Niice 2: the ultimate canvas for creative discussion. It’s a feedback tool that’s easier than email. It’s a smart, shared visual library for your team. It’s the result of everything we’ve learned so far.
We hope you like it.
