Big Brands Should Work With A Small Digital Agency

Ali Tassavor
nika agency
Published in
4 min readMay 6, 2020


If you’re a big brand looking to make a big splash in the world, you might be under the impression that you need the services of a big digital agency to do it. It only makes sense, right?

But in reality, your brand might actually be much better off going with a small boutique agency as opposed to a large one. Reason being, that small agency is typically going to be hungrier and more determined than a larger agency when it comes to creating a winning digital marketing campaign for your company.

And that’s not the only reason to go with a small digital marketing agency over a big one, either. There are lots of other advantages that you’ll also get to enjoy when you decide to take the plunge and team up with a small agency.

Check out the biggest benefits of working with a small digital agency below.

Exhibit Passion for Digital Marketing Projects From the Start

When your brand is preparing to launch a new digital marketing campaign or take a new approach to marketing as a whole, you’re likely going to be fired up about it. Understandably so.

A successful marketing push could potentially be a really big deal for your company.

You need a digital agency that will be able to match your enthusiasm, and unfortunately, many larger digital agencies aren’t able to do it. They have dozens, if not hundreds, of other marketing campaigns on the docket at once.

That means there is only so much enthusiasm to go around.

This won’t be an issue when you work with a small digital marketing agency. Smaller agencies usually have a lot less on their plate, which allows them to put all of their passion into the projects that come their way.

You’ll notice the difference between working with a big digital agency and a small one right from the start. Most larger agencies will be pretty matter-of-fact and even a little ho-hum during the pitch process, while smaller agencies will be excited to work with you and looking forward to showing you what they can do.

Work Hard to Come Up With the Best Possible Ideas

When small digital agencies get the opportunity to work closely with big brands, they want to do more than just show those brands they’re passionate about their work.

They also want to deliver an excellent finished product to them to show that they’re every bit as capable as larger agencies.

To that end, smaller agencies will usually work twice as hard as big ones to come up with the best ideas for marketing projects. Even though they might not have as many employees as larger companies, they dedicate more of their resources to making big brands happy.

As a big brand, you won’t ever have to worry about lighting a fire up under a small digital agency to get them to generate great ideas.

They often already have a chip on their shoulder and a willingness to work hard to create amazing ideas for you.

Often Specialize in Covering a Specific Niche

Larger digital agencies can’t afford to specialize in covering just one niche. They have sales goals to meet and need to serve as many different industries as they can to hit them.

Smaller digital agencies, on the other hand, are much more likely to have the niche expertise that big brands crave. If your brand is trying to find an agency that can cater to a niche audience, you’re probably going to have to go with a small digital agency.

Communicate More Effectively Than Their Larger Counterparts

Communication is going to be key any time you’re working on creating a large digital marketing campaign. There are going to be all kinds of changes that are going to pop up and need to be addressed.

When you work with a big digital marketing agency, you shouldn’t have any problem getting in touch with someone to discuss changes and other concerns. But most big agencies have all kinds of red tape in place that’ll make it tough to make changes on the fly.

You’ll often need to get approvals from several different people at a big agency before changes can be made.

And if one of those people happens to be busy with another client or, worse, away on vacation? You could experience delays or struggle to communicate effectively with the digital agency.

Communication is rarely going to be an issue when you work with a smaller digital marketing agency.

Smaller agencies are quick to answer your calls and emails right away. They also don’t have anywhere near as much red tape as larger agencies, which allows them to make changes to campaigns quickly.

Offer Competitive Prices With a Greater Return on Investment

Cost shouldn’t necessarily be your №1 concern when choosing a digital agency. More often than not, you’re going to get what you pay for when hiring an agency.

But most small digital agencies are going to cost you a lot less than larger ones. They’re also more flexible when it comes to customizing a plan for you that fits within your budget.

At the same time, you’ll usually get a great return on your investment since a small digital marketing agency will go above and beyond to provide you with the services you need and then some.

Hire a Small Digital Agency to Work With Your Big Brand

There are more and more big brands turning to small digital agencies these days.

For many years, large brands thought they needed big digital agencies to get them the results they were looking for.

But today, they’re realizing that they can get better ideas, more outside-the-box thinking, and, maybe most importantly, a new energy by turning to a small digital agency.

Would you like to see how a small digital marketing agency could benefit your big brand? Give us a call to hear about the services we have to offer.

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