Here’s how blockchain will reshape the engagement economy

Nile HQ
Nile HQ
Aug 30, 2018 · 5 min read
engagement economy

Technology is offering groundbreaking new opportunities for ambitious businesses — but outstanding design and a sharp focus on the customer are what will set brands apart in the years to come.

When people want to know the answer to a question, Google is often the first place they turn. But what happens when Google itself needs an answer? If you use Google Maps, chances are at some point you’ve received a push notification informing you that the world’s most sophisticated search engine requires some human help. It looks like this:

Gamification

Gamification is the art of shaping behaviours with milestones, points, and a sense of personal progression. When Google Maps users answer questions, they earn badges, level up, and can unlock real-world freebies, like a month’s New York Times subscription. Google can now rapidly crowdsource the data it needs — whether it’s about hotels, restaurants or public transport. And, when users hit submit, they feel a connection with the brand and like they’ve accomplished something.

Loyalty schemes

Here at Nile, we’ve been part of designing retail and banking loyalty schemes for some of the leading players — but it’s undeniable that a step-change is needed as we look to the future, and blockchain could very well be that enabler.

Engagement economy

In the engagement economy, the brands that design the most compelling experiences will win. A consumer may post a selfie in Burger King to social media, exchange their WhopperCoin for StarbucksCoin so they can grab a latte and then send their remaining points to a friend who wants enough TopshopCoin to buy a sweater. If companies are able to incentivise the right kinds of behaviour, they can benefit both when rewarding interactions and selling products.


Nile HQ: Strategic Design Stories

Viewpoints on innovation, experience, culture and ventures…

Nile HQ

Written by

Nile HQ

Nile is a Strategic Design co. We’re building the future of human connections. Partial to french bulldogs.

Nile HQ: Strategic Design Stories

Viewpoints on innovation, experience, culture and ventures, from Nile - the people working to bring the future of human connections to life.

Nile HQ

Written by

Nile HQ

Nile is a Strategic Design co. We’re building the future of human connections. Partial to french bulldogs.

Nile HQ: Strategic Design Stories

Viewpoints on innovation, experience, culture and ventures, from Nile - the people working to bring the future of human connections to life.

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