Nintendoland is Universal Studios latest marketing move to compete with the all powerful Disney. In late November Universal Studios announced that Nintendo-themed parks will open in Orlando, Los Angeles, and Japan. An official release was announced on Universal Orlando’s blog, in which the company states, “These will be expansive, immersive, and interactive. They’ll be highly themes and authentic environments filled with multiple attractions, shops and restaurants… The goal of everyone on this project is clear: to bring the characters, action and adventure of Nintendo video games to life within Universal theme parks. And to do so in new and innovative ways that capture what makes them so special.” Basically, fan favorite Nintendo games will soon come to life allowing patrons to travel to the world of Nintendo.
Exciting. And the question on many fans mind is, “When will I be able to go to Mario’s World?” Mums the word on the stateside parks, Orlando and Los Angeles. But, the Japan park is targeted to open in 2020. Huge news for Japan. Something else that is happening to Japan in 2020? Well, the Summer Olympics is sure to bring hundreds of thousands of tourist and Universal seems to be eyeing the potential.
Already under its belt Universal has the Wizarding World of Harry Potter, Springfield, based off the TV show “The Simpsons”, and “The Walking Dead” haunted maze. All investments are to give Disney a run for its money. Considering that there was a nine month increase of 53% in its theme parks’ cash flow, which translated to $1.6 billion, these ideas seem to be working. And Nintendoland might be the push Universal needs to overtake Disney. But knowing Disney, they’re already prepared and are hard at work creating something to advert our attention from Nintendoland, *cough cough* Pandora.