J CorneliusThe Perpetual Validation Loop.You’re going to loop back and forth between prototyping and testing, so what happens when it feels like you’re not getting any traction…Sep 30, 2019Sep 30, 2019
J CorneliusFall in Love with the Problem, Not the SolutionA few years ago, a bright-eyed entrepreneur came to me with an idea for a new app to help people accomplish their goals by saving more…Jul 30, 2019Jul 30, 2019
J CorneliusEveryone is (not) a designer.Several weeks ago my friend Jared Spool tweeted this. It caused quite a stir among the design community, and from where I sit, that’s a…Mar 13, 2018Mar 13, 2018
J CorneliusSilence is DeadlyLast week I met the founder of a new sales and customer service platform at an event where I was mentoring. He asked if I would check out…Mar 12, 2018Mar 12, 2018
J Cornelius4 Steps to a Human-Centered Business ModelUnderstanding what people want and designing things that satisfy them is the most powerful way to achieve business goals.Dec 20, 20171Dec 20, 20171
J CorneliusHow to Conduct a Brand Check-InDeveloping your brand isn’t just a one-and-done deal. A business brand is like a living, breathing entity that requires ongoing care and…Oct 25, 2017Oct 25, 2017
J CorneliusA little psychology trick that got me to read a cold email.If you’re like me, your inbox is full of people trying to sell you stuff. People are using lots of clever tricks to get you to open their…Aug 15, 2017Aug 15, 2017
J CorneliusEmpathy Maps: The Business of Putting Users FirstWorking in UX, we take empathy for granted. To us, it may feel like an overused buzzword, but we don’t realize that the majority of the…Aug 15, 2017Aug 15, 2017
Katherine RosenkranzUX Design, UI Design and No Design — Oh My!Should your product be usable or attractive? Both. Should you invest in UX and UI? Yes.Aug 8, 2017Aug 8, 2017
Katherine RosenkranzDon’t Leave Behavioral Economics BehindEconomics 101 and Psychology aren’t just for college freshman. Use Behavioral Economics to drive a better UX on your website.Jul 25, 2017Jul 25, 2017
