Whether you’re writing here on Medium, a guest post on a high-volume site, or building up your own blog or vlog (video blog), you want as many eyes as possible on your posts, right?
Yea, you and every other blogger. That’s the challenge, isn’t it? Writing blog posts consistently is a huge part of any author platform. Why?
It creates consistency for your readers, adds visibility for your author branding, helps with pre-marketing an upcoming release, establishes your expertise, as well as helps you develop a regular writing ritual.
All good things.
Yet, the writing is only part of the challenge. Marketing your writing — yes, marketing your blog posts — is the other part. The part most writers run screaming from. Yet, don’t you want people to read your work? Of course, you do.
Here are 10 ways to get more eyes on your posts (in no particular order of importance) as soon as you hit publish:
- Share your post on Twitter. Once you’ve done so, pin it to the top of your profile, so that’s the first thing followers see when they interact with you. How? Do the following:
a. From your profile, find the Tweet you’d like to pin.
b. Click or tap the icon located at the top of the Tweet.
c. Select Pin to your profile.
d. Click or tap Pin to confirm.
Whenever you post something new, replace the pinned tweet. Tip: You can only pin your own tweets.
Don’t have Twitter? Think it’s just for the youngins? Come on. It’s been around fifteen years, y’all. The youngsters have now migrated to Snapchat and TikTok, anyway. Plus, tweets are indexed by Google, which is important for you in terms of Search.
If you can text, you can tweet.
2. Participate in tweet-sharing memes, such as #MondayBlogs, where you share blog posts on Twitter on Mondays. Pretty self-explanatory, right? 10K-15K people participate every Monday (I know because I created the hashtag about eight years ago and see the analytics).