Whether you’re writing here on Medium, a guest post on a high-volume site, or building up your own blog or vlog (video blog), you want as many eyes as possible on your posts, right?
Yea, you and every other blogger. That’s the challenge, isn’t it? Writing blog posts consistently is a huge part of any author platform. Why?
It creates consistency for your readers, adds visibility for your author branding, helps with pre-marketing an upcoming release, establishes your expertise, as well as helps you develop a regular writing ritual.
All good things.
Yet, the writing is only part of the challenge. Marketing your writing — yes, marketing your blog posts — is the other part. The part most writers run screaming from. Yet, don’t you want people to read your work? Of course, you do.
Here are 10 ways to get more eyes on your posts (in no particular order of importance) as soon as you hit publish:
- Share your post on Twitter. Once you’ve done so, pin it to the top of your profile, so that’s the first thing followers see when they interact with you. How? Do the following:
a. From your profile, find the Tweet you’d like to pin.
b. Click or tap the icon located at the top of the Tweet.
c. Select Pin to your profile.
d. Click or tap Pin to confirm.
Whenever you post something new, replace the pinned tweet. Tip: You can only pin your own tweets.
Don’t have Twitter? Think it’s just for the youngins? Come on. It’s been around fifteen years, y’all. The youngsters have now migrated to Snapchat and TikTok, anyway. Plus, tweets are indexed by Google, which is important for you in terms of Search.
If you can text, you can tweet.
2. Participate in tweet-sharing memes, such as #MondayBlogs, where you share blog posts on Twitter on Mondays. Pretty self-explanatory, right? 10K-15K people participate every Monday (I know because I created the hashtag about eight years ago and see the analytics).
Here’s the trick: Share your own posts (old, new, whatever) as well as retweeting others. You get what you give. Read more about the guidelines here.
I suggest scheduling in your #MondayBlogs tweets each week using Buffer or Hootsuite, or whatever social media management tool you use (if you don’t use one, start. HUGE time management benefits. Most have free or low-cost options.)
3. Want to really take advantage of Twitter? Create a thread. Share a part or even all of your post as a threaded post on Twitter. How? In the Compose box, click on the + sign to add another tweet. Keep adding until you’re done.
Be sure to add the link to your post here on Medium (or wherever) at some point (I usually wait until the end of the thread) to direct readers.
4. Share the post on your personal Facebook account AND your Facebook Page. You can also post a few paragraphs of the post in the Notes section of both and then link to your post.*
Both your personal Facebook account and your Page have a Notes section. You need to activate it. On your personal Facebook account, click More > Manage Sections > put a checkmark next to Notes.
For your Page: go to Settings > Templates and Tabs > Scroll down to Notes > On.
Tip: It’s perfectly fine to share blog posts on your personal Facebook account (aka, the ‘friends’ one). It’s not okay to pimp your books. Save that for your Page.
*Facebook has started taking away the Notes function on Pages, reportedly removing it completely by the end of 2020. You may still have this option on your Personal account. I do not.
5. Share on LinkedIn. Businesspeople are readers, too. Duh.
And, just like on Facebook, you can share your entire post on LinkedIn and then link to the original post.
6. Share on Instagram. This one is tricky because hyperlinks don’t show up in IG posts, right? So, what to do? Few things.
a. If you share an IG story, the link will show up if you have over 10K followers.
b. Add the link to your bio and direct people there. This will require that you update your bio link every time you publish a new post, so be aware of that.
c. Add one link to your bio, like https://linktr.ee/, which allows you to add all of your various links (website, newsletter, social media), and switch out your latest post each time you update.
d. Run an ad. This is the only real option to create a hyperlink on Instagram. If you have the money, go for it. Tip: You can turn your account into a Business account and connect it to your Facebook Page (at no cost). When you run an ad on your Facebook Page, it will also run on your Instagram account. Win/win.
IG and FB also offer $5 ad coupons so keep an eye out for those.
(If you choose not to spend any money on ads, that’s cool. I’m merely presenting this as an option.)
7. Pinterest! I love Pinterest because the half-life of a post is over three months. Yep, that’s right. So how does this affect your blog posts? A few ways:
a. Create a ‘My Blog Posts’ or ‘My Medium Posts’ board (or do both!) and share all your posts to those boards. This requires constant maintenance so keep up with it. To make this super easy, download the Pinterest extension (I use Chrome, but all browsers have it).
b. Join Pinterest group boards that fit your interests, and as soon as you publish, share your post to those group boards. For example, I belong to many writer, marketing, and blogging group boards, so I share my blog posts to those boards immediately after publishing my posts.
Pinterest brings a significant amount of traffic to my website because of these efforts.
c. Learn how to properly optimize your pins with your links and hashtags.
8. Comment on other people’s posts. This kinda seems like a no-brainer, but when I advise writers/bloggers on how to grow their accounts, I get a lot of pushback.
What’s the best way to get people to read our work? Read others and share.
Be generous. Leave comments. Share. Follow them. If you’re really impressed, mention them on your own blog, in tweets, and give them a shout out on your social media. Doesn’t take much to be generous, does it? Nope. So, do it.
9. Join Triberr. I joined Triberr years and years ago when it was completely free. Now, the free option is limited, but give it a try. Triberr enables you to distribute content from your blog, your tribe, and your followers to your social accounts.
Fellow tribemates are encouraged to share each other's content throughout the Triberr ecosystem. Get more shares, retweets, and comments. It works pretty seamlessly with their WordPress plug-in (so this is more for your own blog than here on Medium).
To learn more about it, click here.
10. Groups. Lots of people join lots of groups with hopes of getting more eyes on their work. How effective is this strategy? I honestly don’t know — do you?
I’ve always given groups a bit of a side-eye. Humans are selfish. Come on, we are. Not always, and not about everything. But when it comes to ‘buy my book!’ or ‘read my latest post!’ admit it — it’s all about us.
Groups can be great, and they can also be a time-sucking rabbit hole of narcissism. My only caution is to keep an eye on the clock because #YouShouldBeWriting…and #marketing.
Okay, I said ten ways. Here’s one more and it’s a big one.
11. Grow your email list. If I’ve learned anything from Shaunta Grimes, it’s this. I choose to build my email list from my BadRedheadMedia website rather than here because that’s where my business is based. That makes the most sense for me. Do whatever you feel works best for you. Just make sure you do it.
When people visit my site, they will see a red bar to sign up for my subscriber list (sign up now and receive 10 Blogging Basics For Every Author — FREE!).
Almost everything I present here is completely free in terms of cost, however, it will cost you time to learn how to do it all and to maintain it. I do all of these things with every post without much thought or effort — not only for myself but also for all my clients.
Like anything else, it becomes a habit and, as I mentioned above, using a social media management tool like Buffer or Hootsuite makes a huge difference (I personally don’t use Tweetdeck because it only schedules tweets and not other social media channels.)
Only you can determine if it’s worth the effort, and you won’t know until you try. And when I say try, I don’t mean a half-hearted effort.
Remember also that writing for Medium is only one way to grow your readership, one that is completely dependent on others. What else are you doing to grow your writing business? I’ll cover that in a future post!
If I missed anything (and I’m sure I did), please tell me below so others can benefit!
To learn more about Twitter, Facebook, book marketing in general, and her books, visit Rachel’s BadRedheadMedia.com site, or connect with Rachel on Twitter, Facebook, Instagram, Pinterest, LinkedIn, or join her Street Team!
Join her #BookMarketingChat on Twitter every Wednesday at 6 pm pst/9 pm est. Just type in the hashtag to join the conversation!