5 Lessons I Learned from Visualizing Audience Growth

Saturday Stats

Niru
Niru’s Notes
Published in
4 min readNov 26, 2023

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Photo by Alexandre Pellaes on Unsplash

In today’s Saturday Stats post, I thought I’d delve into the subject of audience growth.

Medium makes our audience details (numbers only) available for downloading as a csv on the Stats Page. Since I wanted to see why I’ve not hit the 3K mark yet, this was the perfect data to visualize and gain insights.

Methodology and Metrics

I used Tableau to connect to the csv file and created a simple dashboard with a bunch of views.

Metrics include :

Total Follower count

Follower over Time

Net follower Growth- Followers Gained and Lost

Subscriber Growth

Tableau Dashboard

I created a Tableau dashboard in less than 30 minutes to encapsulate all the different aspects I wanted to track for audience growth. Some points I added once I learned that Medium makes available details like followers lost. The result can be viewed here- screenshot is as below.

Screenshot from Author’s Tableau Public Profile

Lessons and Takeaways

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Niru
Niru’s Notes

Reader. Author. Analyst. Mom. Mentor. Posts on making time for reading, discovering and exploring ideas, inculcating gratitude, and learning from experiences.