The Customer is NOT always right and other lessons from Wharton professors!
You read my title right!
I have been fortunate enough to learn from Wharton professors through their online classes and books. And what was one of their very first, arresting, and counterintuitive advice?
The customer is not always right!
My initial reaction was also, “wait! What?”
But the answer is profound.
The RIGHT customer is always right.