Why Fashion, Hair and Beauty are the Next Big Sensation in the NFT space.

Grace Olayinka
Niyo Group
Published in
5 min readJul 5, 2022

NFTs are not only tied to digital assets like images but are sometimes used to record the ownership of some physical items like real estate, artwork and now clothes and hair.

The NFT industry is improving over time and one of the ways this has worked is because brands especially fashion brands like Nike have started giving the option of buying a shoe as an NFT, you don’t just get the NFT, you get your physical products.

Fashion, hair and beauty are becoming more popular in the NFT space because it will make the NFT space more inclusive and it gives the option of getting a physical product when you mint an NFT.

Try on Before You Buy

One of the main reasons fashion, hair and beauty are taking a big sensation in the NFT space is that you can try whatever you want to mint to see how it looks on you. After deciding it looks good in you, you can go ahead to mint and get the physical product.

This is made possible because of the technology called augmented reality(AR), which enables digital images to cover camera footage of the real world.

Image Source: Shopify

A lot of brands in the fashion industry like Nike, and Loius Vuitton have started imbibing what we call virtual shopping, which allows people to try on their products before they buy and this feature has helped in the NFT space because you can SEE.TRY.MINT

Metaverse Fashion

Minting a cloth or hair is not just for minting sake, owning an NFT that is a cloth or hair or beauty can also serve as yours in the metaverse. Just like your day-to-day activities where you go out dressing up and looking good and knowing you own these cloth. It is even easier to claim ownership in the metaverse because of blockchain technology. This is the power of blockchain. In the Metaverse, NFTs will serve as collectibles, identities and even looks(Fashion, hair and beauty)

Metaverse Fashion Week 2022 — Decentraland — The Mediaverse

NFTs are real assets in the metaverse and they can be more assets especially if you can use them or wear them or look like them in the metaverse.

Getting NFTs like CryptoPunks or BordedApes, Profile Picture NFTs most especially can serve as identity in the metaverse, it can also serve as entrance tickets to a lot of metaverse events.

Dennis Keith Rodman a former American basketball player and a celebrity also turned his iconic hairstyles into NFTs letting mint his different hairstyles. This can also serve as your hairstyle in the metaverse. Imagine having to look like a celebrity(lol) and having his looks that on a normal level in the physical world, have that kind of look is very expensive and rare.

DENNIS RODMAN TURNED HIS ICONIC HAIRSTYLES INTO NFTS

You can learn more about the power of NFTs in the metaverse through this Twitter space.

Games Collectibles

For game lovers, fashion NFTs can serve as game collectibles. The clothes, hair, and shoes gotten in games can now also be gotten as physical products. Also, there is an option of play-to-earn in games, especially blockchain games such that your reward for winning the game is an NFT.

Fashion, hair and beauty are growing wider in the NFT space. Brands have collaborated with video and blockchain game builders to introduce rare NFT collectibles to their virtual worlds.

Bluberry is one of the first luxury brands that has launched a collection of vinyl toys in games.

Get Physical Products

Reading through my article from the beginning you would have seen places I have written about getting physical products when you mint. Fashion, hair and beauty are on of the best use cases for getting physical products when an NFT has been minted.

There are a lot of brands doing this already like NIKE, KOITA etc, NiYO is also a platform where you can see all of the points I have listed from the beginning till now.

Niyo DApp

Niyo Dapp is a platform where you can see that wig you like, just like the way you see it on Instagram. You like the product, and you want to get it. So instead of just getting the wig and that is all to it, you can first try it on to see if it looks good on you, then you mint it on the blockchain which gives you ownership of the product and you get your physical products.

You don’t just stop there, you can transfer ownership to someone else if you want and that product minted as NFT can also be your wear or look in the metaverse! There will also be a feature where you mint an NFT of what you want and get the physical service.

Niyo DApp is a platform for Fashion, Hair and beauty creators, brands and lovers, your web3 Pinterest!

You can join our early adopters to be part of the persons that will be the first to use the platform freely.

We are changing the world of fashion, and we want you to be involved.

Conclusion

NFT space is becoming more and more inclusive by moving from just digital arts or jpegs to getting something like a physical product. It will change the way we shop, the way we buy and also earn.

Follow me Niyo DApp on Twitter as we bring you more exciting news and educational post on fashion, hair and beauty in the NFT space and the virtual world.

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Grace Olayinka
Niyo Group

Over 7 years building solutions in Tech | Author, Speaker & Mentor | Blockchain Developer and Writer | Impacting Lives