Designing the Multicolour Logo
We were approached by Dave at New World Code to re-design the branding for his product Multicolour.
Here’s how we re-designed the new Multicolour logo.
Original Logo Design
Dave had designed the current logo himself and there were some elements he liked, such as the gradient he used in the icon. But nothing else was precious and to be honest, even that was up for change. We love creative freedom like this 😍
We started our process with some initial moodboarding and discussions. Looking into simple iconography that used a vivid colour palette and a subtle use of gradients.
In this first round of sketches we wanted to experiment with the ‘M’ logo mark and make it something that was unique but also bright, bold and colourful.
What we loved about Multicolour was that it has evolved from a geeky tool into it’s own flexible and friendly product. We wanted to get this across in the logomark.
Sketches here vary in style, from soft and friendly, through to harsher more serious logos. We also sketched some more complex overlapping logos that hint to the versatility of the product and it’s ability to be able to connect and fit into your workflow.
All of these ideas are just that, ideas, they will be developed and tweaked later on once a direction is chosen.
Deciding on a direction.
There was a particular idea Dave loved, but we also discussed creating a penrose effect icon alongside it.
Putting the colour into Multicolour
The next stage was to start experimenting with a new colour palette.
Dave loved the gradient he had used in the previous logo, so we wanted to ensure that what we created had hints of that in the new colour palette. The final colours decided are bright, colourful and fun.
The next step was applying this colour palette to the initial icons we’d created and refining them further. Adding small details like the shadowing as the lines crossed each other.
From the 2 directions we chose we decided to ditch the penrose effect and concentrate on the overlapping ‘M’ icon.
We created a series of icon alternatives that could be used for various situations.
As part of the branding work we created some mockups of how the icons could be applied to promotional clothing items.
Alongside the logo we needed to create a logotype that would include ‘get multicolour’ the ‘get’ needed to remain as part of this logotype but not be the main focus.
We tried a few typefaces out and decided on Museo Sans Rounded for the typeface, it’s soft and friendly and super legible at a range of sizes.
To ensure what we created was consistent and always implemented as it was envisioned we created a set of simple guidelines that act as a referral guide for all future projects. A selection of the pages can be seen below.
The final logo
We’re really thrilled with how the logo turned out and can’t wait to see Multicolour grow! Thank you for the opportunity to work on such a great project, Dave!
“ I had a really tight deadline and a really specific guideline, out of 30 designers I chose No Divide and from sketches to colours, ideas and implementation I was constantly excited and happy with the work and the effort put into the design and the presentation of the work. I couldn’t love this logo any more than I do”
Dave Mackintosh — New World Code, creator of Multicolour.
Read about the logo re-design from Dave on his post here
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If you’d like to chat to us about a branding or web project then please get in touch by emailing us firstname.lastname@example.org our portfolio can be found at nodividestudio.com