Why You NEED to Use Instagram For Your Brand

I had to honor of listening to the founder of the Precious Little Sleep mastermind, and for those of you who do not know what that is, it is a very successful website and Facebook group.

Something struck me in this lecture though, and it was her very strong resistance to adopt content for Instagram, and all I could think the entire time was “wow, you are missing a HUGE opportunity here.”

If you don’t have content for Instagram in my opinion then it is an absolute necessity to make it. This reaches such a younger demographic. Not only that, but it reaches such a large demographic.

Instagram content is easy in my opinion, it just needs to be consistent, fun, and flashy. It’s basically like dressing up a graphic like you would dress yourself for a first date, you just do it over and over again.

If you put up a quote everyone will like, then you put up a quote. What Instagram does is a remind your audience you are there, it does not necessarily have to be the most engaging thing ever. Instagram is about scrolling and there isn’t a sufficient way to share yet, so therefore engaging content really does not have a leg up just yet.

This is why I really don’t understand why people hesitate with Instagram and stress hardcore over the content. I think it has been over-complicated, and brands talk themselves out of adopting it, and that hurts them even more.

Brands just need to be on Instagram. There is a huge demographic lost if you don’t adopt the medium. What doesn’t kill you makes you stronger, so just post something to Instagram.