Snappr acquires Pretty Instant 📸

Ben Maitland-Lewis
#NoSelfies
Published in
3 min readAug 4, 2021

We are excited to announce that Pretty Instant has been acquired by a friendly competitor and fellow Y Combinator company, Snappr!

Read the official announcements in Markets Insider or Yahoo! Finance 👈

Since founding the company rather unexpectedly in 2011, we fought hard for our collective vision of becoming the nations leading on-demand photography & experiential marketing platform. Our team pioneered the “roaming photo booth” category and were the first to successfully build an end-to-end managed photography platform for enterprise. We partnered with some of the most talented photographers and forward-thinking companies in the U.S.; helping them grow their careers and brands while simultaneously strengthening the professional photography industry as a whole.

We faced many hurdles and setbacks over our 10 years, but we laid the foundation for new companies to enter the market and take what we built to the next level. Snappr is one such company who created an incredibly scalable platform, have a vast network of professional photographers, and can serve our clients’ needs on a global scale!

To all the photographers and ambassadors who lent their talents to our clients’ projects over the years, THANK YOU. Your professionalism, expertise, and friendship is what made our company resonate with so many people and companies. We remain fans of your work and wish you all the best for a bright future.

To all our loyal clients who have, for so many years, trusted us with your most precious projects, thank you. We will miss the collaborations and creative activations that made us a better company.

To our employees who over the years showed a never-ending resiliency to adapt, and an unwavering dedication to our vision, thank you. It was an incredible journey and we are so happy to have experienced it with you.

To our investors who dared to believe in us, thank you. Your impact had a direct influence on the lives and businesses of so many, and we are honored to have built an amazing company together.

To our family and friends who stood by and cheered us on, thank you. Through thick and thin, your love and support got us through stormy seas and rough weather time and time again. We owe you everything and are forever grateful for having you in our lives.

To my co-founders Chris and Doug who have stood with me on the front lines with fixed bayonets for 14 years, thank you. I have the utmost love and respect for you guys and will happily go into battle with you again anytime.

Lastly, to Matt & the Snappr team for giving our dream the chance to live on and mature under the Snappr brand, thank you. We are excited to see what you and the team accomplish next and will be cheering from the sidelines.

You never know where you’re going to end up when you start a business. One things for sure.. you make more friends along the way that are far more important than any signed deal, awesome partnership, or new product feature. We shared in the experiences together, and those experiences will live on in our hearts and minds forever.

So long and thanks for all the memories! 📸

Ben Maitland-Lewis, Chris Cave, and Douglas E. Rogers

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Ben Maitland-Lewis
#NoSelfies

CEO @PrettyInstant Photography #NoSelfies. Event Producer, Ex-Music, Booze, & Experiential Marketing Exec. Loves to drum, solve problems, & have fun!