Optimize your website or blog with free Google SEO tools

Raghuraman Kesavan
Bondesk.In
Published in
3 min readJul 22, 2017

In this post, I will talk about Google tools which will help you to optimize your blog or website.

1. PageSpeed Insights

PageSpeed Insights helps you to analyze the content of the web pages and it throws some suggestion to improve its speed and performance. It will really help the beginners to improve their site and its performance however page speed doesn’t make an impact on page ranking algorithm.

Enter your URL in the search box and click analyze. you will get google calculated mark for your site and possible optimization steps.

2. Google Search console

Google Search Console most important tool earlier it is known as webmaster tools. It will really help us to run the websites/blogs smoothly without any issues. First, we need to enroll our website then, we can able to find much information about our website in the search console. It will help us to identify

  • Crawling issues.
  • Broken links.
  • How many pages indexed.
  • Search Analytics details which include click, impression.

Other than that, you can test robots.txt file and it will help you to understand how Google regards elements available in your website.

Search console image contains all the available feature in the Google search console. In the search appearance, we have Structured data, Rich cards, Data Highlighter and HTML improvement details available.

3. Google Analytics

Google Analytics is a free web analytics tools offered by Google and this service is launched by Google way back in 2005. This tool will monitor and report the website traffic and we can also have real time user traffic to your website. It is the most successful web analytics tool available in the market. Premium version of Google Analytics available for enterprise projects. Google analytics got an attractive dashboard with plenty of details available.

4. Google Adwords Keyword Planner

Google Adwords Keyword Planner is another important tool which will help you to expand or build new search network campaign. This service offered at free of cost by Google and It will help you to get right keywords and ideas about the keywords. We can also get historical and predictive data through this tool.

5. Google Trends

Google Trends is a great tool which compares traffic for different search items, which includes geographic and historical search related data. We can also get popular search terms on the internet so that we can plan or modify our website based on those search terms. There are few other Google tools available.

These tools will really help you to understand, How to increase views to your website.

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Originally published at www.nodesimplified.com.

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