Noir Agency Partners with Compass Mining

Noir Agency Partners with Compass Mining

We are thrilled to reveal our brand partnership with Compass Mining to help bring Bitcoin to the homes of everyone.

About Compass Mining

Compass Mining aims to bring the power of Bitcoin mining to the everyday home by making Bitcoin mining hardware. Compass Mining has a wide range of products ranging from beginner to advanced that makes mining more accessible. With hash power dropping 75% in May 2021 due to Bitcoin mining ban in China- Compass Mining hardware was a great solution to help mitigate that drop in power.

The Problem

We were tasked to bring coherence to the Compass Mining brand, develop a platform for growth and evolve the visual identity to better reflect the ambition within the business.

Demand for bitcoin mining is outstripping supply, Compass Mining spotted an opportunity to democratize the mining industry by sharing and giving access to equipment for retail investors and family funds looking to diversify their investment portfolio in an era of low traditional yields. The process of setting up a new mining operation was a complex and fractured process, there was a lack of information and nobody selling mining equipment in a simple, effortless way.

Our Process

We began by meeting with Whitt Gibbs and the rest of the Compass Mining team to enagage in a series of brand focussed workshops. These collaborative sessions helped not only us understand the vision for Compass Mining but it did the same for their team as well.

In these sessions we worked through the brand goals, what their competition was doing, and tackled the question of how can we make Bitcoin Mining accessible and understandable while also remaining elegant.

We decided to build the Compass Mining around three core principals. The first being ‘Empowering’- what we can do for users, how Compass Mining can put the power back in the hands of the people.

Next was ‘A Higher Purpose’. We wanted to make sure that we weren’t just creating the same systems of financial oppression but giving it a prettier and shinier box. We really wanted to focus in on how Compass Mining has the power to change financial situations for people all over the world.

Finally we focussed on ‘Execution’. There would be no point in any of this if it weren’t executed the the highest degree of functionality, elegance, and accessibility.

With these three core pillars in mind, we set out to create a brand that aims to do justice to the original goal of Bitcoin.

The compass logo reflects a forward-thinking, direction. With a C logo mark highlighted with a directional (Bitcoin) orange arrow, representing a compass to lead the way to a new financial future.

From this logo, we were able to build out a set of brand standards for Compass Mining and a full suit of assets to be used in real life and online.

We had such a wonderful time getting to work with the Compass Mining team and help bring their vision of a more egalitarian, accessible, and elegant future to life. We can’t wait to see what they will do next.

How Noir can help

We understand that communities converge around impactful brands with an inspiring narrative. We help founders build their brand around the community, the technology and the market to achieve their project’s vision for the future.

Get in touch on Telegram to see how we can supercharge your web3 project in 2022.

Author: Kenzie Boukis Social Media Manager