Dawn Patrol: Stoked Anytime, Anywhere

Our app design and campaign for Dawn Patrol evokes the stoke and excitement of riding waves, both in and out of the water, whilst using the Dawn Patrol app. Our goal was to make users feel connected to the sport, even when they were not actively surfing.

Our process began with a deep understanding of the surfing culture and the innate stoke that surfers experience. Being surfers ourselves, we had an intuitive grasp of what it feels like to ride waves and be immersed in the surfing lifestyle. With this foundation, we moved on to design an engaging user interface that would visually capture the essence of surfing, utilising vibrant colours, dynamic visuals, and intuitive gestures to evoke the exhilarating sensation of riding waves.

We successfully brought the stoke of surfing beyond the water, allowing users to relive their favourite moments and experience the thrill even when they’re not in the lineup. By integrating comprehensive features for performance analysis surfers can continuously improve their skills and fuel their stoke.

Our dedication to detail, combined with our intimate knowledge of the surfing lifestyle, ensured that every interaction with the app would evoke the stoke surfers feel on the waves.

If you are a brand or business experiencing change or growth (or if you’re just doing something pretty awesome), we would love to hear from you. We are not for everyone. And that’s a good thing.

Noise Studio is an international creative agency working at the intersection of digital and branding. We create unexpected design solutions for some of the most exciting names in sports, outdoors and sustainability.

Written by Georgia Watt, Brand Strategist & Designer at Noise