Digitalising kitesurfing and wingfoiling
Duotone puts performance, design and innovation at the core of its strategy. The Duotone team wanted a refresh of their current app UI design alongside introducing new features. They also wanted to develop a ‘sister’ app for the relatively new sport of Wingfoiling. The aim was to stoke out current kiteboarders and inspire new riders to get into Wingfoiling.
Following existing brand values, we reworked the Duotone Academy App to refine and reboot their digital identity. Our UX UI team developed new features, gamified elements, and a smoother user journey. Our production team used epic footage of Duotone’s riders and the app screens designed by the UX UI team to launch the app in a 1.30 min video.
Today we are proud to be Duotone’s go-to creative agency, from UX UI, graphic design, copywriting and video production. As water sports enthusiasts ourselves, we love the outcome and can’t wait to see riders enjoying the new features, discovering new spots and learning new tricks.
Inside Noise Studio
Things that stand out and stir the adventurer in people
Every now and then we just like to design for fun. We love experimenting with imagery, textures, and stuff that inspires us. We wanted to share our latest favs with you.
Check out our scrapbook on our website noisestudio.co
Noise Newsletter #31. We want to explore new movements in digital design and feed you with inspiring articles, visuals and conversation about sports tech, user experience & design — now and in the future. Sign up for our newsletters on www.noisestudio.co.
We are not for everyone. And that’s a good thing.
Noise Studio is an international creative agency working at the intersection of digital and branding. We create unexpected design solutions for some of the most exciting names in sports, outdoors and sustainability.
🖥️ www.noisestudio.co | 💌 hello@noisestudio.co
