Season Wrap Up

Georgia Watt
Noise Studio
Published in
3 min readMay 25, 2022

The team in Europe are gearing up for some sunshine and warmth as the summer months roll in. The Noise family in the southern hemisphere are now welcoming in the winter. In this spirit of change, we wanted to celebrate some of our favourite winter and summer sports collaborations from the past few months… with a very special ski trip to round the European winter season off.

Protect Our Winters (POW)

Did you know that plane travel is the primary cause of CO2 emissions for winter sports? Taking a train over a domestic flight can reduce emissions by 84%. (*Our World in Data).

POW EU asked us to create a mobility campaign for all European countries, encouraging people to travel to the mountains in a sustainable way — either by train, bus or carpooling. We created a campaign that asked travellers; why wait until you’re on the slopes to start enjoying yourself? Our campaign reframed the journey as part of the adventure.

Protect Our Winters / POW

Duotone

As water sports enthusiasts ourselves, we are thrilled to be Duotone’s go-to creative agency for all things UX UI, graphic design, copywriting and video production.

Most recently, the Duotone team came to us in need of a refresh of their current app UI design, as well as a ‘sister’ app for the relatively new sport of Wingfoiling. The aim was to stoke out current kiteboarders and inspire new riders to get into Wingfoiling.

Duotone

OuterSpatial

OuterSpatial brings together information about your local state parks. They partnered with California State Parks, and came to us in need of a campaign that would motivate people to get outside, enjoy new adventures and discover everything the outdoors has to offer. We created an inspiring campaign identity for online and offline assets that brings about the spirit of adventure and a love of the outdoors.

Outerspatial

Southern Shores

Southern Shores create ‘The Ocean Mat’ — beautiful, sustainable yoga mats. The brand’s previous photography was uninspired and didn’t speak to the depth of the brand purpose of protecting our oceans through ethically produced equipment.

They came to us in need of a comprehensive library of images that they could use across their website, social media and marketing collateral, with a tone that reflected their sense of community, surfer mentality, and sustainable mindset.

Southern Shores

#SkiSisters

We waved goodbye to the European winter in style when the Noise #skisisters met on the slopes in Morzine for a long weekend of skiing, brand workshops, and a beer (or two). We took the motto ‘work hard, play hard’ to a whole new level…

We are not for everyone. And that’s a good thing.

Noise Studio is an international creative agency working at the intersection of digital and branding. We create unexpected design solutions for some of the most exciting names in sports, outdoors and sustainability.

🖥️ www.noisestudio.co | 💌 hello@noisestudio.co

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Georgia Watt
Noise Studio

A strategic brand designer and travel enthusiast creating thoughtful design and copy for challenger brands.