Naked Book Contract Signing and 9 Other Ways for Authors to Max Out Their Theme

Whether you write fiction or non-fiction, exploit your book’s subjects for optimal sales and visibility

Sharon Woodhouse
Nonfiction Publishing

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Burlesque dancer on a swing with a saxophone.
Photo by Evgeniy Gorbunov.

I had you at hello, right?

For years my book publishing company specialized in nonfiction regional books and it taught me a lot about maxing out all the themes of a book, things that any author of nonfiction or fiction can adapt in their publicity, marketing, and sales efforts.

Before you mine your themes for all they’re worth, figure out as many themes as possible. Find them in these four groupings:

Broadest Theme

For most of my books, this was the region: Chicago, Milwaukee, St. Louis, Seattle. For you, it may be history, sports, business, biography, gardening, technology, etc.

Primary Themes

These are the more specific themes of your book and they will be the top sources of promotional inspiration. We had a book about Chicago firehouse dogs. Its primary themes were fires and dogs. Your history book may be about college and football. Your business book may be about startups and blockchain.

Tangential Themes

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Sharon Woodhouse
Nonfiction Publishing

Sharon Woodhouse is an author coach, publishing consultant, publishing project manager, and former indie book publisher. www.conspirecreative.com/subscribe