Brand Identity for Nonprofits
A Case Study: The Black Votes Matter Institute of Community Engagement transitions to 4Urban.org: The Black Votes Matter (BVM) Institute struggled with a brand identity. Many people would often conflate the Black Votes Matter emphasis with the Black Lives Matter movement. We were able to transition the BVM Institute’s broader mission to the Institute for Urban Development or 4Urban.org. Additional information, including the mission, if found here: website, https://4urban.org/
The Institute has kept the Black Votes Matter moniker because of its brand recognition across a limited demographic; however, the 4Urban.org brand allows a greater reach. The Founder of 4Urban.org and BVM Institute is Preston Love Jr.
We also supported the BVM Youth Tour in determining Trip Efficacy: The BVM Institute began a 2018 BVM “Face-to-Face with Black History” tour. In 2019, we implemented a sensemaking story collection as part of the tour. We also employed microlearning to prepare each stop. Both initiatives had resounding success contributing to a final report instrumental in increasing funding 6x to $100K. The final report is here: https://4urban.org/wp-content/uploads/2020/07/Executive-summary-BVM-Tour-2019.pdf Beacon 4Sight Group has an ongoing relationship with 4Urban.org through website maintenance, social media presence, and strategic communications.
Beacon 4sight Group assists women, minorities, veterans, and persons with disabilities in fulfilling their dream to start nonprofit organizations, support compliance, fundraising, marketing brand strategies, and nonprofit advisement. Beacon 4sight Group is a registered tradename of the CFOUR Foundation LLC. CFOUR Foundation LLC (c4today.com) actively supports women, minorities, veterans, persons with disabilities, and the formerly incarcerated in starting non-profits and businesses to thrive and achieve economic growth for equality and justice.
Contact Beacon 4sight Group today to help with starting the nonprofit of your dreams, becoming fully compliant, designing a donor-centric website, or creating a strategy to sustain your nonprofit to thrive.
