Nonprofit Voices
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Nonprofit Voices

Reporting Fundraising Success Using Qualitative Data

Photo by AbsolutVision on Unsplash

Data is an essential part of managing a fundraising program. There are some key quantitative measures that should always be tracked, including donor acquisition rate, retention rate, and lifetime value.

Quantitative data is data that is measured in numbers. As a manager, reviewing quantitative data is valuable to me. It tells me a lot about the big picture of our program…

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