Blockchain is the Key to Social Impact and Effective Solutions

NOON Capital
NOON Capital
Published in
2 min readFeb 15, 2018

Authenticity + Accountability + Security = Impact.

Impact investment is the contribution to and engagement with projects and companies that investors predict will generate authentic and measurable social or environmental impact alongside a financial return. In GIIN’s 2017 Annual Investor analysis, the respondents alone managed USD 114 Billion in impact investment-related assets as of 2017.

The problem is that these impact investors must rely on existing business models which are both inefficient and extremely expensive, especially in large markets such as real estate. Conducting asset transfers requires us to verify our identities and undergo lengthy processes during execution. One intermediary in particular boasts of its ability to “close investments quickly”, goes on to detail that they can “complete a transaction within 45 to 90 days.” They also divulge on their website that they pay side-intermediaries to deal with certain portions of the transaction.

Of course, both the extra fees and the time needed to manage the different facets of each single transaction is weighted on the investor and the ultimate beneficiaries. This is not only ineffective, but it greatly restricts our ability to create impact, especially within markets that are rapidly changing or that require immediate solutions.

This is why today many startups have opted for blockchain technology to fund their campaigns. The Blockchain serves as a liaison between their investors and themselves, but at a fraction of the money and time. Unlike regular campaigns such as Indiegogo or Kickstarter, blockchain provides the same verification of engaging parties that would normally be structured and regulated by a third party intermediary. It has the possibility to authenticate our identities so that we are accountable for any and all transactions we conduct within the blockchain. The kicker here is that the efficiency that this unlocks is essential to maximizing impact.

NOON Capital is a real estate developer that is working on creating impact with their housing solutions tailored to the South-East Asian middle class. They are deploying their real estate development and management pipeline onto blockchain to disrupt the property market by integrating smart contracts in financing and management activities.

To learn more about how this will create an impact and details of their projects, visit blockchain.noon.sg

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NOON Capital
NOON Capital

A fast-growing property developer and manager in Thailand