Get your perfect belly and gut health with Gutly Food
Nowadays, we cannot but notice that people are becoming more conscious about their choices regarding the planet, environment, lifestyle, and health. The genuine desire to treat your own body and the world around you right is so strong that it has become easy to monetize and take advantage of. It is simple to get overwhelmed with all the offerings concerning training, dieting available on the market while their health benefits still might be unclear or even non-existent. But this is not the case with Gutly and their fiber-loaded products.
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It started back in the 90s with Mika, one of the founders, when he was trying to incorporate fiber into his diet for personal health benefits. It did not take long to notice the positive transformation in his own body.
Over the years, the sources of fiber diversified, and the benefits continued to uncover. That is when it has become clear how much potential there is to unleash, and the idea of producing a stomach-friendly fiber supplement for a bigger audience began to emerge.
“We wanted to show that properly selected food is at least as effective as corresponding nutritional supplements.”
Mika started market research in 2018, right around the time when superfoods became a buzzword for many health enthusiasts worldwide. People were curious and willing to learn about efficient ways of nourishing their bodies, creating a great opportunity for him to start the business.
Soon he was joined by his long-lasting business partner and friend Jukka, together with Timo, who linked through a common network. A group of enthusiasts and professionals with shared views and a strong belief in the mission joined along the way as advisors. In 2020 Gutly — The perfect belly company, was founded.
Gutly provides easy-to-use Finnish fiber superfood granola mix and vegan protein powder (Protein + Fiber Vegan Berry Mix). They use ingredients sourced from local Finnish farms for the best quality raw materials and control their environmental impact. Gutly especially helps young people living in cities to eat healthier, more naturally and more responsibly.
The team’s initial goal was to become a Finnish superfood company and a recognizable brand for international markets. That was the reason for Gutly to build a demand-driven business platform that is cost-efficient and supported by data and AI-driven product development.
“We want to be the fairest and smartest developer, producer and expert of food in the world that promotes the well-being of the stomach.”
The company launched its minimal viable product for the Finnish market in the autumn of the year 2020. Thus, by Christmas, hundred of orders were placed and delivered.
Gutly’s next big objection is to start entering foreign markets. Their first target is Germany, and it seemed like a perfect match as ‘gut’ means ‘good’ in the German language. By the end of 2021, Austria and Switzerland are the next ones on the list. As for now, Gutly is actively adapting the positioning strategy and starting testing the 0,9x version of their product.
Gutly relies on science, research, and knowledge more than mood and rumour. They are constantly seeking ways to make their product even more valuable for the consumers and increase their benefits. It includes incorporating nourishing raw materials into the product, creating personalized nutrition plans based on health tests and customer feedback.
“With the combination of solid scientific knowledge about our raw materials and the health effect of our users, we will be able to build new effective food solutions and IPR”
At the moment, Gutly is searching for more demand while the supply side of the process is working well. The company is happy to have good sales margins even with small volumes.
“Gutly’s development is driven by the desire to build something valuable and sustainable in a new way.”
Gutly is motivated by the idea of creating a big impact and changing the world’s direction towards humanity and responsibility. The company strongly believes that honesty and transparency are vital to achieving this goal.
Get a trial pack (Granola or Protein — Fiber Vegan Berry Mix) for FREE from Gutly’s online store using code GUTLYTESTI at the check-out
