Turning Carbon Into a Cash Crop

Paul Gambill
Published in
3 min readNov 29, 2018


New collaboration brings ag software and digital CO2 marketplace together to help farmers increase profits while reducing their carbon footprint.

SAN FRANCISCO and SEATTLE (Nov. 29, 2018) — As farmers worldwide increasingly turn to digital tools to improve both their profitability and sustainability, a new collaboration announced today will offer them an opportunity to gain revenue while also assisting with carbon sequestration in their soil.

Granular gives farmers access to software and analytics that enable them to make confident, data-driven decisions to increase their overall profitability. Nori is creating a digital marketplace to provide farmers the ability to generate revenue when they remove CO2 from the atmosphere and store carbon in their soil. Today, Granular and Nori are announcing their commitment to work together.

“Farmers have an opportunity to impact the course of climate change in a big way, and we’re thrilled about this opportunity to learn and work with them,” said Paul Gambill, Nori CEO.

By building a transparent and secure platform, Nori will make it simple for farmers to get paid for removing excess carbon dioxide from the atmosphere. Farmland is the first priority project for Nori’s voluntary carbon removal marketplace launching in early 2019.

“The vast majority of farmers we work with make stewarding their land a high priority, both because soil health is key to their overall profitability, and because they want to pass the ground down to the next generation. We’re excited to play a role in helping them continue to do so at a profit,” said Tamar Rosati, VP of Product for Granular.

Under the new joint pilot program, Granular will provide optional early access to Nori’s carbon market to its farmer customers who want to pursue land management practices that contribute to soil health and increased productivity. The first goal of the collaboration is to design and build a seamless process for Granular farmers to list their sustainable practices in the Nori marketplace.

“Farmers don’t need one more thing to worry about,” Rosati said. “Our agreement today is focused on making sustainable food production as efficient and profitable as possible for the farmers we work with.”

More information is available at www.Granular.ag and at www.Nori.com.


ABOUT Granular:

Granular is an agriculture software company dedicated to building stronger and more profitable farms. With web and mobile apps grounded in advanced data science technology, Granular helps farmers make data-driven, real-time business and agronomic decisions with greater confidence. Granular is an independent, wholly owned subsidiary of Corteva Agriscience™, Agricultural Division of DowDuPont (NYSE: DWDP).


Nori is the world’s only carbon dioxide removal marketplace. We are building a transparent and secure platform that will allow anyone in the world to pay to remove excess carbon dioxide from the atmosphere. Our voluntary marketplace will enable carbon removal suppliers to connect directly with buyers, improving efficiency and reducing costs.

The Nori platform ensures easy and more reliable carbon accounting, reduces transaction costs for both buyers and sellers in the CO2 market, and enables a secure payment process for removing carbon dioxide (and other greenhouse gases) from the atmosphere.

The Seattle-based firm won the ConsenSys-backed Blockchain for Social Impact Coalition Hackathon in the energy and environment category in 2017.

For more information, visit www.nori.com, follow the company on Facebook, Instagram, and Twitter or check the Nori blog and Reversing Climate Change podcast.



Paul Gambill
Editor for

I’m into blockchains, decentralizing, and reversing climate change. CEO of https://nori.com. @paulgambill www.paulgambill.com