Successful Email Marketing
NASDAQ Entrepreneurial Center hosted a talk with Inna Semenyuk, Founder of InnavationLabs , who has worked for 12+ years in communications for companies such as Skype, eBay, Facebook and Starbucks.
Here are some of her tips for email marketing (with links from other authors):
- Keep emails short and simple
Make copy fun and get to the point. No one wants to read a long email. CampaignMonitor actually shares the science, where newsletters are scanned on average for 51 seconds.
This applies to the subject line: don’t be flashy, just say what the email is about. You can check out HubSpot’s best practices for subject lines.
2. Provide a clear call to action
What do you want your email recipients to do — sign up for event, download a report? Then ask. MailChimp offers advice on how to embed the call to action.
3. Make sure your email offers value
Ask yourself, would I be interested in reading this? Get feedback by testing the content on random strangers (but don’t tell them you wrote it).
Finally, everyone wants to know when to send out an email, MailChimp recommends the best time is Tuesday and Thursday between 10am to noon (but depends on your customer).
In the theme of keeping it short and simple, I will end here.