One of the Best Days of my Career
You know you’ve done something right when a potential employee accepts a job offer with a cake. And not just any cake, but a home-made carrot cake frosted not only to demonstrate his enthusiasm for the job, but also to reflect NORTH’s culture, values and heritage.
It makes me happy for a few reasons. One, it confirms that NORTH is a clearly-defined brand. We’ve worked hard at this so it’s great to see the brand played back so clearly and creatively. Two, I’m more confident than ever that the new employee is a great hire. He’s demonstrated before his start date that he possesses the creativity and craftsmanship for which we hired him. Three, its upped everyone’s game around here, reinforcing the need to think of almost anything as a medium for brand messaging. Maybe we’ll include a new section on our creative briefs: what does the cake look like? Finally, and most importantly, its just feels good to welcome someone to the NORTH fold who is so excited to work here.
I’m not going to reveal his name here since my creative director friends from other agencies have already voiced a desire to steal him. He’s ours, goddammit! May he continue to inspire and create amazing branded content at NORTH for years to come.
