The blockchain report you don’t want to miss!
We are excited to release our report Empowering Consumer Brands through Supply Chain Transparency! A must-read for anyone looking to leverage blockchain for brand enhancement. Below is a brief preview. Subscribe today to receive your full copy!
Taking action on your supply chain opportunities
In a globalized, fragmented and competitive business environment, consumer brands are under greater pressure than ever before to demonstrate supply chain transparency. The uncomfortable truth is that many trusted consumer brands simply do not know enough about the provenance of the goods they make and sell, to have confidence in the quality, ethics and sustainability on which they base their reputation, due to the ever-growing complexity of their supply chains.
As a result, brands are becoming increasingly vulnerable to supply chain related risks as their global connections increase. Anyone of these leads directly to expensive recalls and damage limitation expenses, risk which are typically underestimated and under-insured. But all too often in our socially connected world, they also lead to catastrophic reputational damage and PR annihilation-destruction of the brand equity of consumer trust.
Those who led the way and set the standard in each market will be viewed as trusted trailblazers and exemplars of good practice — a priceless outcome which supersedes all possible costs, and outweighs all the operational benefits.
Will your brand lead the way?
Understanding blockchain technology and benefits
Blockchain technology unlocks the power of distributed ledgers to create a single source of authoritative data for your entire supply chain, enabling you to create trust with all users of your data — from investors to regulators to end customers.
The benefits of a blockchain-based solution include:
- Greater Transparency
- Better Traceability
- Increased Speed & Efficiency
- Unprecedented Security
Everyone benefits from blockchain
When a robust blockchain solution is in place, it’s a win for all parties.
- Customers crave authentic closeness to brands
- Brands avert disastrous damage
- Regulators shine light into dark corners
The Perfect Blockchain-Driven Solution
Whatever some may claim, blockchain technology alone is not a magic wand for supply chain management. It’s essential to look for a product which:
- is technology agnostic and flexible
- covers your full supply chain
- facilitates compliance adherence
- prevents fraud
Genuine transparency: the challenge for brands
The creation of so much transparency is a vulnerability, implementation may shed light on uncomfortable truths which were not previously visible. It might also open up trade secrets to eyes that shouldn’t see certain facts.
- Visibility brings dilemmas for management
- Investing in organizational change for long-term gain
- Every link in the chain
About Northern Block, Inc. — Northern Block is a boutique blockchain consulting firm. Northern Block’s mission is to create trust and transparency into data that is important and valued. We enable businesses to increase their brand power through trust and transparency with their customers and to create operational efficiencies around asset transactions. To learn more, visit https://northernblock.io.
