My response to the ketchup bottle UX vs UI meme

Chris Compston
Jan 3, 2016 · 4 min read

This is fundamentally wrong


Product innovation


Has Heinz Ketchup lost its appeal?


Sorry, but it’s not just about the user’s experience


To summarise

Northern Dynamics

Product / Experience / Strategy

Chris Compston

Written by

Lead Consultant at ThoughtWorks

Northern Dynamics

Product / Experience / Strategy