Three ways for grocery chains to avoid being eaten alive by Amazon.
Supermarkets supremacy has been relatively unchallenged for decades. As a result, there has been low adoption of trends and innovation, especially in consumer experience. Jeff Bezos, founder of Amazon has viewed the grocery industry as one of the most underdeveloped industries of all. He’s taken aim, locked in and fired his first bullet.
With the Amazon acquisition of Whole Foods, he has, overnight, built an express highway that’s taken Amazon from being purely online straight to the next generation of delivery methods.
If you are a retailer, you need to innovate. Now. Or accept your fate as a day 2 business.
Luckily, there are ways you can stay relevant and fight.
Here are three solid ways for online supermarkets to stay relevant, create loyalty, grow the business and avoid death.
1) Inspire consumers.
While Spotify and Apple are experts at inspiring their users to explore new music, the digital grocery experience is a perfect example of the paradox of choice.
So let me ask you this; why not use the consumer data you have to personalize the online experience?
Help solve the daily dilemma that we all face by answering the question we regularly ask ourselves.
“What should we have for dinner?”
Make it really easy by providing a solution that takes consumers from a recipe idea to a full cart of groceries.
2) Make offline stores accessible digitally.
Regardless of whether you are buying clothing or electronics, home delivery or in-store pickup is a standard delivery option.
Consider this analogy:
Online is digital, bricks and mortar stores are analog.
Whether or not your consumer wants home delivery, in-store pick up or to actually select the products themselves in the good old fashioned way of pushing a cart around a store, they should have the option of starting their shopping experience digitally. Direct from their mobile phone.
3) Connect to the health ecosystem.
The health revolution is here to stay. It’s no longer a trend. It’s an indisputable part of our lifestyle and firmly embedded into consumer routines and expectations.
Diets, allergies and healthy eating play a huge part in consumer choices. But as a general rule, grocery retailers traditionally have very little part in helping consumers achieve their goals of healthy living.
Grocery retailers have incredible opportunities for growth, but only if they adapt to new trends.
Offering personalized meal kits and presenting the health effects via a smart dashboard on a member’s profile is just one of the ways to harness and connect with the health ecosystem.