MealToken is live!
We are happy to announce that the MealToken is finally alive!
After tough months of hard work and dedication, meticulously verifying every step taken during the process, the MealToken has entered Nostrum’s ecosystem. Customers are now able to purchase products at Nostrum restaurants with their MealTokens, giving them access to a large variety of discounts on each of the products offered.
Through the Nostrum app, clients are able to purchase MealTokens that are then stored on their wallets. These MealTokens can be used to purchase products at the store or through the app, they can be traded between your family and friends, or they can be send to charities for help those that need it the most.
Nostrum will deliver the first MealTokens to their clients via the Jackpot. This gamification strategy will grant clients a Jackpot chip after purchasing a meal at any Nostrum restaurant. After their purchase, clients will receive on their Nostrum accounts a notification informing them that they have received a free Jackpot chip. By instantly pressing on it, or by accessing your Jackpot chips on the Nostrum app, the Jackpot will be deployed on their mobile devices and they will be able to have a throw. With each throw, clients can be rewarded different amounts of MealTokens which can then be exchanged for any meal or drink at a Nostrum restaurant. This strategy will introduce for the first time the MealTokens to customers, and will initiate customers to use the MealTokens for purchasing products (a nice and easy method to show them how the MealToken works inside Nostrum’s ecosystem).
At the same time, Nostrum has reached and agreement with Deliveroo (one of the most important and rapidly growing distribution business) to help the “Arrels Foundation” during the Christmas holidays. The Arrels foundation works hard to prevent any citizen from living in the streets of Barcelona. There are currently 3,600 people living on the streets, that have no access to shelter nor food. With this social campaign, we hope to raise awareness of this issue, offer food to those that needed the most, and inform people of the admirable task and dedication of the Arrels foundation.
Customers will be able to donate MealTokens received from the Jackpot to the Arrels foundation. These tokens will be kept in a special Social Wallet created by Nostrum. At the end of the period established, Nostrum will use the tokens on the Social Wallet to offer Christmas Meals (from the Nostrum Christmas dishes) to everyone in the Arrels Foundation. These meals will then be distributed with the great help of Deliveroo to all those people and families that need it the most.
Watch how the Nostrum Jackpot works:
Christmas is a time of happiness and celebration, and nobody should be deprived from that.