Not Sponsored: Reviews of Sponsored Products on a Platform that is Not
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If you’ve been on the Internet for long enough, and listened to a single podcast ever, you’re familiar with product sponsorships. If you were around during the golden age of advertising, you’re also familiar with product sponsorships. If you listened to radio…
…you know what? Advertising. That’s what it is. You know what ads are. Sometimes, companies choose to advertise or market their product by working with somebody with a parasocial public relationship. The company partners with creators that they think will like the product, and will then read the ads to their viewers or listeners.
When platforms like YouTube can eliminate their choice to pay you for any (or no) reason, creators still need a way to keep a roof over their heads and make content for you.
Sponsorships help out by paying for advertising space on the channel. This gives the creator a touch more security, and hopefully, you find a new product that you love.
