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Pyramids and Dandelions

How the Information Age explains Digital Transformation

Photo by olena ivanova

“So, what exactly is it you do?” The question foxes me now more than ever.

Missing the mark

It’s a part of me, but it’s like saying Amazon runs a website, or that Beyoncé is “that lassie who does a wee shoogle at the disco”.

Nailing it

I do technology because I believe we’re living through an information revolution.

Technology isn’t the point

Deeper change

I see genuine pain and friction burgeoning in today’s organisations as we straddle the gap between the industrial and the information ages.

The pyramid

A pyramid design can’t react and adapt quickly enough in a complex, fast-changing world.

The dandelion

Billions of people and no central authority. Structure, yes, rules of engagement, yes, control, no.



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