The Side Hustle Validation Method That Increased My Income By 25%

Quick to implement and cheap to perform.

Source.

Starting a business doesn’t have to be hard provided you know the workflow to follow.

I started countless businesses (that all failed, except for writing) until I figured I had to change my testing methods. Since then, I launched my e-com food business which is growing nicely.

Here’s how I test and validate my product ideas before launching them.

1. Look if someone already does it

Time: 1 day.

Let’s say you want to start a gym clothing brand for women over 50 years old.

Start by checking whether a company is already catering to that demographic with those products.

If the answer is yes, it means that there is a market which is a positive sign.

If the answer is no, it’s likely negative because it means that everyone else who’s tried failed. Yet, that shouldn’t prevent you from pursuing the idea.

The Palm (the ancestor of the iPhone) came out in 1996 and Microsoft had launched a tablet with Windows XP already in 2001, long before the iPad. Both of those products failed, which didn’t prevent dozens of brands to relaunch…