Videos. That’s where social media content is gravitating towards.

It’s no secret anymore.

Videos are the staple-food of almost every major social platform.

We are psychologically better glued to videos than long pages of text. We interact with videos better. Anything visual — and vibrant — is ranked better in our sensory arrangement than something that’s either just words or static pixels.

Video content is becoming an inevitable. As a brand, we can no longer rely on photos, long-form content or presentations alone.

Facebook is experimenting with a lot of video formats. “Live”, 360-deg videos, collage videos (made from your photos) etc.

Snapchat has had videos.

Instagram extended the video length limit.

And YouTube is #2 on Simply Measured’s list of social platforms (ranked by Monthly Active Users). YouTube has about 1,000,000,000 active users every month in 2016 (only Facebook tops it, with 1.65bn users).

There’s also another important angle to this. Mobile. A huge chunk of video consumption on social platforms is happening on mobile.

If there’s any single content format that people should embrace unabashedly, right now, that’s videos. Videos with text-overlays.