Notes from Joe

How will you combat fake news about your business?

So much has changed about how we get “the public” to view our companies. Over the past twenty years, we watched the definition of “public relations” to expand until it also fit things like social media and influencer outreach.

Dont ride your hot streak into the abyss.

Last week’s writing streak was great! This week… not so much. But that’s okay, it takes a while to get new habits off the ground. Thanks for hanging in there with me (and for holding me accountable in my inbox).

What are you making that matters? (And to whom?)

What’s your conversion ratio? What’s your open rate?

My team tends to ask those two questions whenever we start a new communications campaign for a client, especially when it involves e-mail or direct mail. Yet, because…

Still blogging. But not blogging?

Thanks for hanging with me through the first week of this experiment. While not technically a blog, this micro-newsletter has been the first time in a while I’ve enjoyed the chance to write for the same audience every day for a solid week.

First do no harm.

I’ve been running around to a variety of events at Philly Tech Week this month, and joking with fellow communicators about what it’s like to be “tech-adjacent” when your clients are technology companies, but you’re really not. (By that, I mean: we use technology, but we’re not writing apps or…

Designing your industry’s future.

It’s so easy for business owners to look at what “industry leaders” are doing for inspiration. For instance, if you want to build a “world class design agency,” you might think about mimicking what big agencies are doing right now.