Last week’s writing streak was great! This week… not so much. But that’s okay, it takes a while to get new habits off the ground. Thanks for hanging in there with me (and for holding me accountable in my inbox).

Sometimes, things don’t go the way you’d expect. That’s the case with this oral history of the failure of Target’s Canada operations. It’s a cautionary tale about what happens when you ride a streak of unbroken success into a market where the tools you’re used to using won’t work anymore.

What’s something you’re trying to get off the ground? What will you have to give up to get there?