Let’s just do it and be legends, man.

“Let’s just do it and be legends, man.”

That’s the hallmark quote at the center of Chloe Gordon’s tell-all diary about attempting to coordinate talent for the now-infamous Fyre Festival. As someone who’s been working with both entrepreneurs and concert promoters for the past 20 years, I’m no stranger to boundless optimism. But this whole episode takes “cognitive dissonance” to a new level.

To recap:

  • Headliner Ja Rule and the festival’s co-founders thought they could get some Rich Kids of Instagram to pay between $1K and $12K per ticket for an exclusive island experience. (Okay, sounds plausible so far.)
  • Even though they hadn’t done it before. (People learn on the fly all the time.)
  • At a time and place already booked for a better-known local event. (Oh.)
  • With expert advice that they’re — at best — fifty million dollars short on budget. (Run away.)
  • As artists, vendors, and staff pull out of the event. (Oh, you really should break the emergency glass at this point.)

Despite being handed at least five opportunities to tap the brakes, they kept going. What happened next has been on the news for days.

Even though I’m not too fond of dwelling on someone else’s failure, there’s something comforting about how the thing you’re working on can’t possibly result in customers getting stranded on an island in FEMA evacuation tents.

Sometimes, as entrepreneurs, we’re too busy charging forward to realize that we might better serve ourselves and our audience by dialing back or even shutting down one of our ideas.

Better still, there’s a technique that Tara Gentile recommends that can help you work through any fear you’ve got about an upcoming project or commitment: the Pre-Mortem.

  • What’s got you nervous right now about something you’re trying to pull off?
  • What’s the absolute worst thing that could happen if it goes wrong?
  • What are the potential points of failure that could cause problems for your clients or customers?

The more clarity you build now, the faster you can shore up those weak spots in your plan. This way, you really know whether your idea’s on fire, or just a fire drill.


Originally published at djt.pages.2820press.com on May 1, 2017.

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