Animoca Brands launches the Mocaverse NFTs with Notifications

Holly Weckler
Notifi
Published in
5 min readMar 6, 2023

Notifi has partnered with Animoca Brands to provide notifications for the Mocaverse. Animoca Brands is on the cutting edge of driving web3 and metaverse adoption with their portfolio of over 380 projects and investments, including The Sandbox, Axie Infinity, and Splinterlands. Animoca Brands just launched its most significant project of the new year: Mocaverse. The first phase of Mocaverse is launching its NFT project aimed to unite all the companies, partners, and communities under the Animoca Brands umbrella through a community for collaboration, co-creation, interoperability, and much more. This will be achieved through the four realms: Learn, Build, Play, and Do Good.

Notifi x Animoca Brands’ Mocaverse

(Learn more about Animoca Brands complete eligibility criteria for Mocaverse whitelist here)

Notifi has been powering email communications and community engagement tooling for the highly anticipated Mocaverse NFT collection. The collection consists of 8,888 NFTs of characters known as Mocas, which users can obtain and use as an NFT membership pass for the Mocaverse and Animoca Brands ecosystem. Through Animoca Brands’ use of Notifi tools, the Mocaverse team has a direct line of communication to send personalized messages at scale to thousands of community members on project updates, mint eligibility, and exclusive mint day details.

Leveraging Email and DMs via web2 channels, like Telegram and Discord, are a major leap forward for web3. Projects have historically been limited to public Twitter and Discord posts, which are easily missed, and for users, can feel like a 24x7 job to stay up to date. Mocaverse’s use of Notifi’s customer engagement tools are important drivers to deliver on community engagement and activation goals.

“Mocaverse was able to leverage Notifi’s outreach email campaign tooling in a meaningful way to provide community members with key project updates and mint details. The Notifi Team was incisive and skillful in supporting our efforts to engage with our community.” — Mocaverse Team, Animoca Brands

What can Notifi offer Mocaverse users?

Sending out mass communications can be a challenge in web3 with tools like Mailchimp banning crypto / web3 support or lacking connectivity to key on-chain data and wallets. By partnering with Notifi, Mocaverse was able to capture contact details as well as execute outreach email campaigns. The Mocaverse community was able to receive key announcements throughout the Realm Ticket registration period, mint process and beyond. Some of the notifications included:

  • Mocaverse Announcements: General announcements, project updates, and how to participate in Mocaverse post-mint
  • Realm Ticket Registration: Details on the airdrop registration steps for an opportunity to qualify for the Mocalist as a Realm Ticket holder
  • Minting Details: Reminders and minting procedures were sent to the Mocaverse community for details on minting their Moca NFTs

“We’re thrilled to support the Animoca team in launching the Mocaverse and help drive activation and engagement among their community. Bringing improved web2 messaging capabilities to web3 builders and users is key step in driving mass adoption of web3 projects.” — Alex Horn, Chief Product Officer, Notifi.

We are thrilled to support Animoca Brands and the Mocaverse community with this initial mint and beyond into the Mocaverse Realms!

Looking Ahead

Exciting enhancements are on the horizon for the Notifi and Mocaverse integration, bringing a new level of convenience and accessibility to the virtual world. Users can expect real-time alerts and notifications via email, Telegram, and Discord, keeping them up-to-date with the latest developments in the Mocaverse ecosystem.

These updates will include information on new partnerships, rewards programs, Moca XP/Realms tickets, as well as alerts for new experiences and quests. With these advanced notification features, users can be sure they won’t miss out on any new opportunities in the thrilling world of Mocaverse. Stay tuned for more updates on this exciting partnership!

Interested in adding notifications to your project?

Whether you’re building a DeFi protocol, wallet, DAO, marketplace, or next gen gaming dApp, you can seamlessly integrate notifications into your project with our developer-friendly SDK. Below are some notifications that developers have enabled:

  • Marketing and Community Management Tools
  • Wallet Transactions and Balance Changes
  • NFT and Marketplace Auction Alerts
  • Multi-Sig Proposal Updates and Signer Reminders
  • DAO Proposal Updates
  • Staking Reward Reminders and Rate Updates
  • Liquidation Alerts and Loan Repayment Reminders
  • Price Change Notifications, and more!

If you or a project you know is interested in adding Notifi alerts — we would love to hear from you!

Learn More 📚

📋 Fill out our Partner Request Form

💻 Check out our SDK on github

🎮 Join our Discord

About Mocaverse

Mocaverse is an ambitious project by Animoca Brands that aims to bring together the company’s portfolio projects, subsidiaries, joint ventures, and partners through a unique NFT collection. Mocaverse features 8,888 Mocas, which are NFT profile pictures (PFPs) that serve as a membership pass for Animoca Brands team members, investors, partners, and certain token holders. The goal of Mocaverse is to unite the Web3 community through shared purpose and values by allowing holders to exchange ideas, learn, connect, play games, and build the future of Web3.

💬 Mocaverse Website 🐦Mocaverse Twitter 🎥 Mocaverse YouTube

About Animoca Brands

Animoca Brands, a Deloitte Tech Fast winner and ranked in the Financial Times list of High Growth Companies Asia-Pacific 2021, is a leader in digital entertainment, blockchain, and gamification that is working to advance digital property rights and contribute to the establishment of the open metaverse. The company develops and publishes a broad portfolio of products including the REVV token and SAND token; original games including The Sandbox, Crazy Kings, and Crazy Defense Heroes; and products utilizing popular intellectual properties including Disney, WWE, Snoop Dogg, The Walking Dead, Power Rangers, MotoGP™, and Formula.

💬 Animoca Brands website 🐦Animoca Brands Twitter 🎥 Animoca Brands YouTube

About Notifi 🐡

Notifi allows for simplified communication across all web3 messaging channels (Discord, Telegram, SMS, Twitter). Designed with simple APIs for easy integration and customizable and advanced features for dApps and web3 applications, Notifi empowers developers and creators to better engage with their users and communities via multichannel communications.

💬 Notifi Website 🐦 Notifi Twitter 🎮 Notifi Discord

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