A/B Testing An Email — First Impressions

George Abraham
Jul 13, 2019 · 6 min read

This is the first post in a 3 part series about A/B testing an email.

Email is an invaluable channel in a comprehensive messaging program for any business. Depending on your audience there are a few key levers within an email that lends itself well to testing. There are multiple areas of testing outside of the actual email itself such as time, day, frequency, personalization signals, etc. that are also valuable to test but those areas are not the focus of this particular series of stories.

First impressions