Speed, ambition, or cash? Choose two
The twenty-second episode from NoTosh’s email series, ‘The Provocation’
If you hold onto your ideas too tightly, you end up blind to new ideas and opportunities around you. Above all, if your idea doesn’t work in the end, you’re stuck with it, and with no time or resources to develop something better, quickly.
Investing at this moment in time in many ideas might seem counteractive. Everyone is short on time, money is feeling tight, and everyone wants everything yesterday. But you can only ever work with two of those factors:
Speed
Cash lets you go faster by throwing more people at the idea.
Distance
If an idea is really ‘heavy’, then you’ll only ever manage to carry one idea a short distance, and you’ll use up all your energy trying. Compare this to having lots of ‘lighter’ ideas that you can carry with you further.
Time
If you’re needing to move quickly, from necessity, this might become a fixed quantity. If you’ve got more time, then you can carry heavier ideas, or use fewer people.
If you want to go fast, then you’ll either needs lots of cash and people, along with one heavy idea. You’ll fail or succeed quickly, but you’ll use up a lot of resource trying.
If you want to go cheap, then be prepared to be the tortoise, and work with several ideas before placing your bets on one or two of them.
If you want to take a big idea at the moment, then get on with it. But don’t fill people’s inboxes now with your ambition (they’re busy) and make sure you’ve got cash behind you that you’re happy to lose.
What’s your combo at the moment?
The Evidence
Join the list to receive ‘The Provocation’ directly to your inbox: https://mailchi.mp/notosh.com/the-provocation
