Our opinion on advice

Ty Bartholomew
NOVAM
Published in
2 min readOct 30, 2018

“What we look for across the board is quality, not quantity.”

-Adam CEO at NOVAM

Businesses come and go. In fact, 80% of all entrepreneurs fail within the first 18 months. So. What is it? The idea? The business landscape? The timing?

We believe its leadership.

Leadership is arguably the most critical factor in whether a company succeeds or not.

And with that said, leadership goes beyond the founders and principals, C-level players and even the board of directors.

We’ve found that increasingly, success depends on building a strong board of advisors capable of charting the best positions for scale, regardless of the market and business landscape.

“woman holding white mug while standing” by Brooke Lark on Unsplash

So. How do you go about attracting strong advisors?

Well, first things first, talent attracts talent. NOVAM is a distributed cybersecurity company for IoT that’s stacked with seasoned security experts, serial entrepreneurs and marketing aficionados and savvy advisors.

This has set the stage for NOVAM to continue its careful and patient recruiting of specialized talent, including advisory members who are rich in intellectual capital and boast access to plenty of resources.

Once selected, our advisors join us with the understanding that their expertise will be leveraged for educational, mentoring — and even recruiting and coaching top talent as we scale.

We understand that unlike board members, advisors have little to no fiduciary responsibilities, which can open the door to risk taking for greater returns at the expense of the company.

Our advisors come on board with long-term visions that they want to help carry out at every stage, which informs their motives, positions and level of risk taking.

Good advisors know when to jump in.

We look for advisors who are proactive about keeping NOVAM abreast of actual changes happening within the business landscape and the IoT market — plus, how to apply data and information to help us meet our objectives on an operational level.

As the first Artificial Intelligence driven cybersecurity program of its kind, NOVAM is positioned to use machine learning and probabilistic mathematics to offer a security system that is ever-alert, always present and device agnostic.

To learn how NOVAM is changing the way you think about cybersecurity or to apply to be an advisor visit: https://novam.ai/

Follow NOVAM on Twitter and Facebook and follow the official NOVAM Telegram Group.

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Ty Bartholomew
NOVAM
Writer for

Head of Marketing and Communications at NOVAM