Creating the Brand
To create the semblance of a brand, I just registered @thenovelmonkey on Twitter, and bought the domain http://novelmonkey.com. I just set up an email email@example.com for all correspondence.
The domain was easily bought through Google Domains (http://domains.google.com) for $12. It’s a little more expensive than some competing domain products, but the interface is dead simple, you’re not bombarded with ads everywhere (ahum GoDaddy), and everything just works.
(This will be fleshed out in a bit… once I find time, or more likely, when I’ve gotten sick of writing code)