Nir Doron
NoviSign
Published in
2 min readNov 18, 2020

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Going the extra mile to make shopping safe

Digital Signage is one of the Domains that suffered, along with a lot of other businesses from the nasty Covid-19 impact. Digital Signage is all about high visibility in crowded, highly populated and traffic-oriented venues. Well, these places will be returning to normal operation, only after we have a proven vaccination for Covid-19. Till then — we all need to adjust — the business together with the Digital Signage solution providers, Software and Hardware.

Coronavirus — C0vid_19

As the Covid-19 Crisis burst in our lives and began to hit the world economy, the impact on these crowded and traffic-based businesses was clear. The Digital Signage solution had to adjust to the new super cautious operation mode.

Digital Signage cannot prevent the diseases from spreading, but it can certainly support the business owners by reducing direct Human interaction, automating processes, providing important information, directing the audience and visitors to the right places, making sure the rules that apply due to Covid-19 are enforced.

Solutions like “Traffic Light ‘’ solution to automatically or Semi-automatically block the entrance and notify the customers that they cannot enter some venue due to congestion limitations is becoming very popular.

Digital Queue for the store/mall, shopping center entrance is another effective solution for the traffic management.

NoviTizers are becoming more and more popular as the regulation requires sanitizing. Many businesses prefer to add a screen to the Sanitizer. The NoviTizer allows the business to implement another channel of communication with the visitors, and not less important — an automated notification when the alcogel is finished and requires refill.

In-store screens and info screens are traditional signage solutions that are now required more than ever to reduce the interaction, yet provide useful and relevant on the spot information.

Digital Signage, like many other technology-oriented solutions for retail must keep on finding new ways to help the business owners fight for they business while keeping their customers safe and healthy

Nir.

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