It is now clear to every business owner, at any size and at any domain the Digitization of his/her business is one of the most important tasks for visibility, marketing, customer relations, operation and support. The times of “Mom and Pup” Type of business did not pass away, but it definitely changed its face, joining the 3rd decade of the 21st century involving the Digital, Social and technological tools.
The Coronavirus emphasized this very critical need in the clearest way — if you didn’t know how to extend your business to the Digital sphere, you might have lost your business!
But Corona will not stay here forever; we already see the light at the end of the tunnel, and people will go back to physically visit the stores, the bars, the malls and other venues — people need people interaction!
So, after investing in the Digital Sphere, what about extending the Digital into the venue itself? Digital Signage is exactly this! Digital Signage is a natural extension of the Digital concept — right there — on your physical wall!
On the Cloud Wall!
Digital Signage Software, is allowing a business of any size to use a cloud based app in order to control, manage and broadcast its own content, extending the other digital methods, like social networks, menus, offerings and other means of customer engagement, straight to the business physical location. This is a very effective and powerful tool and must be implemented as part of the modernization and digitization of the business.
Other Digital Signage components can come as additional auxiliary capabilities such as Queue management, crowd control, Digital price tags, location and instruction map and self-service Kiosk.
So, you invested in the most effective Digital Solution of your business — don’t forget the last mile and Digitize the physical location. Digital on the Cloud, Digital on THE WALL! in other words, your website and social presence can be out there in the Cyber sphere, but it must be reflected on premise as well.
