As Digital Signage continues to spread as a dynamic, real time, always updated and more certainly richer than the traditional signage, the selection of the right Digital Signage Software becomes more and more critical, and since the displays are almost the same in many ways — the Digital Signage Software becomes the real differentiator!
The recent development and additional capabilities to the Signage software are often referred now as “Smart Digital Signage Software’’.
Smart Digital Signage Software is the next generation in this area. The basic (although quite complicated to develop) needs are fulfilled — images and videos, tickers and rolling text and even social networks. So, what is there in the next level? What makes it Smart Digital Signage Software?
The answer is mainly integrations with other capabilities:
- Integrating with a smart camera and providing audience measurement tools (counting people for Coronavirus congestion, Counting views for ad monetization and so on).
- Smart and Dynamic scheduling — Changing the content automatically based on different events, timing and even changes in weather, light and audience.
- RFID — Trigger event-based signage — for training, customer education, sales promotion, A/B testing.
- Gaming. On-the-spot social networking and other on-premise customer and audience engagement.
All of the above, combined with powerful admin and strong reporting capabilities are creating the Smart Digital Signage Software concept.
One might think all these smart, thrilling and engaging capabilities only fit the budget and capabilities of the large project and rich companies, while in fact everyone who can implement basic Digital Signage, can easily divert the project to use the above functionality using the Smart Digital Signage Software offering, as simple as that!
Be smart — move on to Smart Digital Signage Software.
Chad.
