What’s the benefit of the Self Ordering Kiosk for Fast Food?
Self-Ordering systems for QSR (Quick Service Restaurant — a clean name for the good old fast food) — seems like it was just yesterday that McDonald’s implemented such system and suddenly everyone wants one: the big ones, and no less the small ones! Every shawarma, fish & chips, family diner and local neighborhood pizza place started dreaming on a self-ordering kioskqsr system.
Why is that? They already implemented the digital signage, and the digital menu boards? Why lose the human touch with the customer and automate everything?
The answer as always goes down the bottom line — efficiency, that leads to better profitability! Sure, with the human touch, the business owner can ‘push’ some up-sell, but he can do it through other channels like the menu boards, application and the self-order kiosk itself. If instead of talking to each customer, taking his order and payment, and just then start the fulfillment process, the business can serve more customers, more efficiently — this is a clear business value!
Simple, effective step-by-step ordering process, ending with payment, presenting the order progress, and a quick, accurate service — is the essence of QSR. It is even more than that, the efficiency of the process, allows the business owners to prepare the food faster, making it fresher and by that, tastier and healthier!
Using the existing digital signage platforms, interfacing with POS (Point Of Sale) systems, is the most common way to turn a fast food business into super-efficient by implementing self-order kiosk as part of its service.
If you have a QSR, at any size — don’t stay behind — a flexible, customizable, robust and easy to use self-ordering system is not an innovation anymore — it is a standard!
The Dude.
