Indian SMBs Are Undergoing A Digital Transformation And This King Khan Is Giving Them A Boost

There is a #DigitalDangal at NowFloats, and consultants from all our regions are taking the challenge of transforming businesses head-on, in a complete #CWC2019 style. For over a month and a half, one thing has become extremely clear- YOU WIN THE GAMES YOU PLAY. And this World Cup is about making Indian SMBs win with technology.

Nobody demonstrates this better than Thane Volcanoes’ Salman Khan (popularly known as the Digital King Khan). While you might expect a typical sales consultant to focus on the target and win revenue, Salman Khan plays the game of Digital Transformation that solves real problems for SMBs in India. And of course, that’s the game he wins.

Salman Khan put four local small businesses in Mumbai online, ensuring that each and every branch of their business was discoverable to customers in those localities. All this, in fifteen days!

Although an engineer by training, he brings his problem-solving skills to the real world and sits face-to-face with a variety of business owners every day to make sure that their operations scale digitally, that they find more customers in the many locations that they are present in, and get the ROI they desire.

For Salman Khan, getting a business online is as simple as one, two, three. This is the practice he employs to empower businesses:

One: Solve a real problem

Mumbai’s Dharavi is home to over 300 laser technology businesses. So how does one laser manufacturer stand out? This startup provides services in Dharavi and four other locations and they wanted more customers to come to them from nearby localities.

This is when Salman Khan set up a multi-location locally discoverable website for them which enabled them to serve all their customers in every place they were present in.

This means different things for different businesses. When a company has its presence in multiple locations, it could offer a variety of services based on where each branch is located. Perhaps its easier to cater to doorstep deliveries from a certain place, maybe a specific product or service is made available in another location based on the availability of material or specialist staff. Salman Khan consolidates all these problem statements and solves it for the business using the NowFloats platform

Once this is done, the business owner can manage their entire operations online, all by themselves. There is absolutely no more intervention from anyone else.

Two: Stay consistent

Salman is very clear that he is the Digital King Khan every single day. Not a single day goes by when he doesn’t make a difference to the health of an SMB. We ask NowFloats users to regularly update content on their website- they can simply do it themselves via an app, and keep their customers completely up-to-date about their products and offers. Salman pretty much does the same thing by creating an “impact calendar” for himself that lasts for 90 days.

In his 90-day plan, he sets a number for how many business owners he will meet, how many businesses he will impact with digital technology, and how many will begin using NowFloats to transform their business digitally.

The foundation of every relationship he’s built with NowFloats users is based on his ability to solve their real business problems with NowFloats’ technology. Almost all of these customers pass on his contact details to their peers. Salman Khan comes highly recommended for his insightful service. In the last ten days alone, he received referrals that put two businesses online for all their existing locations offline.

Three: Be responsible for everything

Salman Khan is responsible for playing his best game every single day.

He begins the day by being completely charged up. He has a movie downloaded on his phone and he watches it on his commute to work. While that’s entertaining, he picks up anything he can learn from the film. Sometimes, it gives him a new way to interact with people, other times, it gives him business gyaan. Sometimes, he reads books, or even free samples that he downloads online.

He doesn’t end his day without meeting 3 different businesses at least. For him, each and everything matters. It matters that he impacts 100 small businesses every quarter, and that’s why he ensures that his daily structure isn’t compromised.

Salman Khan not only takes responsibility for the customer’s digital learning, but also ensures that they practice what they learn on a daily basis. He says to them, “ Jitna aap Facebook aur WhatsApp mein time lagate ho, utna NowFloats mein lagaya karo. Aapka business set ho jayega. “

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Indian SMBs are beginning to discover what it is like to scale their businesses online. Much like everything else they do by themselves, managing their entire business online is also something they can do single-handedly. SMBs know their business better than anyone else does. While they take their voice online, it becomes bigger with NowFloats.

Originally published at https://www.nowfloats.com on July 17, 2019.