The Changing UX Of India
Jugaad- this nation’s greatest flaw. We built this skill from scratch, polishing tired apples with wax so they would sell better, putting on a helmet only at traffic signals so that CCTV cameras wouldn’t catch you, pushing money under the table to get a greedily designed housing plan approved. And then we took this DNA and applied it to all the other things that came our way. We bought dual SIM phones to recharge only the best plan available, we Quikr’d our profits, and cash-backed every rupee we spent online.
WhatsApp was never meant to be used to sell your fish before your fishing boat reached the shore. Neither was Google Translate meant to help a 14 year-old learn Spanish just so he could communicate with his tourist customers. But this is what we did as the Digital Desh- we took our tendency to jugaad and turned it into beautiful innovation. The animal of ingenuity seared its way right through the heart of India. Long before the world realized that emoji had to come in every skin colour, Indians claimed technology however it suited them. And these were not just the perfectly pouting selfie taking urban girls, these were everyone from Soya bean farmers in Madhya Pradesh to carpet weavers in Rajasthan.
This is Digital Desh, and you’re free to pick an Instagram filter to see it the way you want.
Inside the Internet of India, one is promised a treasure chest of surprises and guaranteed goosebumps. When adapting to technology is coded in our genes, the least we can do is write good code for India. We’re on our Nth wave of innovation, but we finally have a name for it- Digital Desh. And the UX of India is a canvas that is pliable to our imaginations. India can be whatever you want it to be. This is the true historic moment of our future, and you’re part of it. Abhi, isi waqt.
Right now, you can download an app and make your own website and float online meaningfully. You can benefit from a foxy piece of technology to appear your best to every visitor on your webspace. You can be an internet participant in every language. Even as we speak, the intellectual troops are rallying to make finance, healthcare, and education products for Bharat. We have never been so extroverted with our Geek Quotient. Newton on steroids couldn’t beat us at this.
It’s more important now, than ever, to both consume and innovate technology and play by our own rules. But a conscious decision has to be made on our part to be proactive in the Internet Premier League, because if you don’t pad up now, India Won’t Wait.
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Jasminder Singh Gulati, CEO NowFloats will be speaking at HostingCon on 17th November, 2016 at 4.40 pm. Dive into the Internet of India with Digital Desh by NowFloats and Kitsune. Register for HostingCon here.
Originally published at blog.nowfloats.com on November 16, 2016.
