NVIDIA Includes GeForce Now Game Streaming Service with RTX 30 Series
Get the real gamers bought in and the rest will follow
Last week NVIDIA announced its latest line of high end graphics cards built on their new Ampere architecture. You can learn more about those here along with NVIDIA’s mighty high performance claims over previous gen cards. Outside of the hardware announcements, something that flew under the radar was their bundle offer where they are including Watch Dogs: Legion, but more importantly their streaming service GeForce Now.
GeForce Now isn’t a new service, but games streaming and the idea of games as a service is still yet to be a proven business model. Services like Apple Arcade, Google Stadia, Xbox Game Pass Ultimate, and GeForce Now are all fighting to get a slice of this niche market. Although, all of them have their own unique approaches.
NVIDIA’s approach to games streaming is why buy the games you already own on PC twice just so you can stream them? With GeForce Now you can stream free games like Fortnite or even paid games like Assassin’s Creed as long as you already own them and most importantly the developer supports it. Famously, while GeForce Now was in beta, some high profile developers pulled support for the streaming service awaiting contracts and agreements with NVIDIA to be finalized. This undoubtedly invoked distrust in NVIDIA’s ability to maintain the rights to stream your favorite games, but they have at least slowly continued to add more titles back, amassing a larger library than even Google Stadia.
However, that’s the problem right now with these gaming services. Either they don’t have enough titles or there is uncertainty in whether the titles will remain available. Consumers have dealt with similar repercussions to entertainment licensing deals with shows like The Office or Friends leaving the most popular streaming service, Netflix, for new studio run service Peacock. It helps that in this early turbulent era for games streaming that NVIDIA is handing it out for free.
Maybe NVIDIA thinks the group of enthusiast users upgrading to the RTX 30 Series will become the GeForce Now loyalists who tell all their friends to subscribe. If they get the pickiest if PC gamers bought in, they just might get the rest of us to follow.
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